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Thursday, March 5 • 10:45am - 11:45am
The Real Fun Starts After the Sale: How to Boost Loyalty with Post-Purchase Marketing

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The Real Fun Starts After the Sale: How to Boost Loyalty with Post-Purchase Marketing
Greg Zakowicz, Marketing Strategist, Bronto Software

The post-purchase experience can determine whether a customer becomes a loyal and repeat purchaser – maybe even a brand advocate – or simply a one-and-done passerby. Carefully crafting a post-purchase marketing program that fits your brand and your customer’s expectations is critical in reinforcing the customer’s perceived value of what they just purchased. This session examines how to create a post-purchase messaging program that will keep customers buying time and time again. You’ll learn about:
• How to use customer data to enhance your messaging strategy
• The types of messages to include in your series
• How to balance customer messaging during the post-purchase phase
• First-time vs. repeat purchasers and how to differentiate the funnel
• Message timing, key considerations and often overlooked pitfalls to avoid

Speakers
avatar for Greg Zakowicz

Greg Zakowicz

Marketing Strategist, Bronto Software
Greg Zakowicz is a Marketing Strategist at Bronto Software where he works with commerce-focused clients offering strategic advice and tactics on how to increase the revenue potential of their email programs. With over ten years of experience managing marketing programs, Greg brings... Read More →


Thursday March 5, 2015 10:45am - 11:45am
Windsor/Sandringham

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