bsum2015

The Real Fun Starts After the Sale: How to Boost Loyalty with Post-Purchase Marketing
Greg Zakowicz, Marketing Strategist, Bronto Software

The post-purchase experience can determine whether a customer becomes a loyal and repeat purchaser – maybe even a brand advocate – or simply a one-and-done passerby. Carefully crafting a post-purchase marketing program that fits your brand and your customer’s expectations is critical in reinforcing the customer’s perceived value of what they just purchased. This session examines how to create a post-purchase messaging program that will keep customers buying time and time again. You’ll learn about:
• How to use customer data to enhance your messaging strategy
• The types of messages to include in your series
• How to balance customer messaging during the post-purchase phase
• First-time vs. repeat purchasers and how to differentiate the funnel
• Message timing, key considerations and often overlooked pitfalls to avoid