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Thursday, March 5 • 10:45am - 11:45am
Crappy Couponing: Stop Flushing Money Down The Toilet

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Crappy Couponing: Stop Flushing Money Down the Toilet
Chris Geiss, Manager of App Development, Bronto Software
Christopher Bosley, Associate eCommerce Marketing Manager, Tervis

Everyone knows that coupons drive revenue, but do you know how much money you are giving away because of them? You spend the time trying to personalize the content of your messages, but do you personalize your promotions? The same customer that just saved 20% on their entire order may have been just as likely to purchase in exchange for free shipping, but you cannot tell without analyzing the data. Learn techniques to drive coupon usage and what metrics to pay attention to while optimizing your programs so you can become efficient and predictable. Plus, hear results and lessons learned from a premium drinkware retailer leveraging coupons both online and in the physical world.

avatar for Christopher Bosley

Christopher Bosley

Associate eCommerce Marketing Manager, Tervis
Chris is a born and raised Floridian and a graduate of The University of Central Florida’s College of Business Administration. Chris first joined the premium drinkware brand, Tervis, in 2011. His role as eCommerce Marketing Manager includes oversight of email, paid search, shopping... Read More →
avatar for Chris Geiss

Chris Geiss

Director of Commerce Apps, Bronto Software
Chris is responsible for defining the product strategy and roadmap of the Bronto Extension for Magento, the Bronto Integration for Demandware and the embedded Bronto apps, such as Pop-up Manager and Coupon Manager - as well as leading the engineering team behind them all. Previously... Read More →

Thursday March 5, 2015 10:45am - 11:45am PST
Biscayne Ballroom

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