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Investigating Inspiration: Finding Email Design Inspiration in Unlikely Places
Ashley Troup, Creative Marketing Director, Lighting New York

Sometimes our own fixed patterns can be a major barrier to inspiration and creativity. You can’t wait for inspiration, you have to go and find it! Join Ashley Troup as she takes you through her team’s creative journey during the writing and designing process. Ashley will provide insightful solutions to consider when coming up with your own email concepts. You will see examples from Lighting New York’s email library and walk away with tips and tricks to help you step outside of your box. You’ll soon leave your “This is how we have always done it” thinking in the past and begin asking “What if…?”