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Tuesday, March 3 • 3:30pm - 4:30pm
Consumers Tell-All: Study Reveals What Shoppers Really Want

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Consumers Tell All: Study Reveals What Shoppers Really Want
Jim Davidson, Head of Research, Bronto Software

Let’s face it – consumers, not marketers, own the shopping experience. Today’s shoppers come armed with tools and technology that empower them to quickly find the best deals regardless of channel and with little thought to brand loyalty. Retailers must provide a versatile experience that meets these connected consumers’ ever-changing demands and expectations – or risk losing sales. Bronto Software conducted a study of 1000+ online shoppers and gained insight into:

• How deeply consumers have integrated mobile devices into the shopping experience
• The practice of Shopping Cart Utilization vs. Shopping Cart Abandonment
• Once-successful marketing strategies that now simply annoy today’s shoppers

Attend this session to learn how you can build a more sophisticated, customer-centric strategy to decrease abandonment, keep the shopping momentum going and recover potentially lost sales.

Speakers
avatar for Jim Davidson

Jim Davidson

Manager of Marketing Research, Bronto Software
As an expert in email, mobile and social strategies, Jim brings over 15 years of experience in online marketing, managing email and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and... Read More →


Tuesday March 3, 2015 3:30pm - 4:30pm
Alhambra/Escorial

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