bsum2015

Consumers Tell All: Study Reveals What Shoppers Really Want
Jim Davidson, Head of Research, Bronto Software

Let’s face it – consumers, not marketers, own the shopping experience. Today’s shoppers come armed with tools and technology that empower them to quickly find the best deals regardless of channel and with little thought to brand loyalty. Retailers must provide a versatile experience that meets these connected consumers’ ever-changing demands and expectations – or risk losing sales. Bronto Software conducted a study of 1000+ online shoppers and gained insight into:

• How deeply consumers have integrated mobile devices into the shopping experience
• The practice of Shopping Cart Utilization vs. Shopping Cart Abandonment
• Once-successful marketing strategies that now simply annoy today’s shoppers

Attend this session to learn how you can build a more sophisticated, customer-centric strategy to decrease abandonment, keep the shopping momentum going and recover potentially lost sales.