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Tuesday, March 3 • 1:00pm - 2:00pm
Develop a Total Commerce Experience for Customers Across All Touchpoints

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Develop a Total Commerce Experience for Customers Across All Touchpoints
Ken Burke, CEO and Founder, MarketLive

Consumers crave consistency when it comes to products, pricing and promotions, regardless of channel.
Merchants must respond to this desire by developing a unified approach to commerce. Rather than designing experiences by device, browser or social network, merchants should approach shopping tasks from the consumers’ point of view, understanding at what points different research tools come into play and what spurs purchase decisions, whether in-store or browsing a tablet.
Ken will discuss how to create a “Total Commerce Experience" by focusing on five key areas:
• Physical store experiences
• Loyalty programs
• Business purchasing
• Design
• Analytics

Speakers
avatar for Ken Burke

Ken Burke

Chief Executive Officer and Founder, MarketLive
Ken Burke founded MarketLive Inc. as Multimedia Live in 1995 with $500 in start-up money. Under his guidance it has grown into a leading provider of e-commerce software and related solutions. Ken is the developer of the MarketLive Intelligent Selling System, MarketLive's enterprise-class... Read More →


Tuesday March 3, 2015 1:00pm - 2:00pm
Chopin Ballroom

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