bsum2015

Develop a Total Commerce Experience for Customers Across All Touchpoints
Ken Burke, CEO and Founder, MarketLive

Consumers crave consistency when it comes to products, pricing and promotions, regardless of channel.
Merchants must respond to this desire by developing a unified approach to commerce. Rather than designing experiences by device, browser or social network, merchants should approach shopping tasks from the consumers’ point of view, understanding at what points different research tools come into play and what spurs purchase decisions, whether in-store or browsing a tablet.
Ken will discuss how to create a “Total Commerce Experience" by focusing on five key areas:
• Physical store experiences
• Loyalty programs
• Business purchasing
• Design
• Analytics