bsum2015

Let's Get Personal: Leveraging Behavior and Purchase Data to Drive Results
Antony Lea, Head of CRM, NotOnTheHighStreet.com

Known for being the UK's go-to online store for unique and beautiful items, NotOnTheHighStreet leverages customer purchase and behavioural data to craft marketing campaigns as creative as the products they sell. In this presentation, Antony Lea, CRM Manager at NotOnTheHighStreet, will discuss the tactics NOTHS used to personalise their messaging that resulted in a 93% YOY increase in revenue! From a welcome series that produced 48% revenue uplift, to a reengagement campaign that generated a 30% open rate, learn the steps NOTHS took to engage their audience, and start incorporating those tactics into your own plans tomorrow.