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Telling Your Story: Connecting Your Customers To Your Brand
Paul Sheehy, Co-Founder, Folk

Right now, one of the biggest challenges for a brand is being able to unify their cross-channel communications. When you try to incorporate an array of platforms into your communications strategy, it can be difficult to bind your stories together and effectively promote your purpose in a consistent way. With the rise of storytelling platforms such as Facebook, Twitter, Pinterest, Polyvore, Instagram, and Tumblr, messaging for many brands has become disjointed. It’s time for “Why Exploration.” It's time to go back to the beginning, look at why you started, and think about how to truly engage with consumers. It's time to learn how to develop storytelling programs that will inspire your customers - and their spheres of influence - to come back again, and again, and again.