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Wednesday, March 4 • 1:30pm - 2:30pm
Welcome Back! Turning Abandoned Carts Into New Sales

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Welcome Back! Turning Abandoned Carts Into New Sales
Ken Bausch, Vice President of Interactive Marketing, World Kitchen
Kellie Boggs, Marketing Strategist, Bronto Software

It’s tempting to view an abandoned cart as lost revenue, but the savvy marketer knows it’s really a golden opportunity for remarketing. That’s the approach World Kitchen has used to achieve great revenue results in recent months. Since signing on to be one of the first users of Bronto’s Cart Recovery app, World Kitchen has been busy turning potential lost sales into lucrative customers. World Kitchen Vice President of Interactive Marketing Ken Bausch and Bronto Strategist Kellie Boggs will discuss the success of Cart Recovery, as well as the role the app plays in the larger World Kitchen/Bronto/Demandware partnership.

Speakers
avatar for Ken Bausch

Ken Bausch

VP of Interactive Marketing, World Kitchen
Ken Bausch is focused on driving digital engagement, digital sales and integrated marketing for all World Kitchen brands. Over the past 14 years he has launched or re-launched a dozen branded B2C and B2B e-commerce sites in North America and Europe, on a variety of platforms ranging... Read More →
avatar for Kellie Boggs

Kellie Boggs

Marketing Strategist, Bronto Software
With seven years of experience in developing and growing email and cross-channel marketing programs to drive revenue, Kellie brings a track record of success in building multi-channel campaigns across a variety of industries. By working one-on-one with clients to understand their... Read More →


Wednesday March 4, 2015 1:30pm - 2:30pm
Chopin Ballroom

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