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Tuesday, March 3 • 2:15pm - 3:15pm
Make the Data Work: Be the Behavioral Segment Boss

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Make the Data Work: Be the Behavioral Segment Boss
Kerry McDonough, Contact Strategy Manager, Block and Company

Increase the effectiveness of your campaigns by using your data to craft personalized messages that drive loyalty, engagement, and retention. In this session, Kerry will focus on the process of combining customer data, HTML, Bronto’s segment builder and dynamic content to build targeted messages for your drip and workflow triggered campaigns. Learn how to customize product recommendations and embrace your customer’s behavior by varying messages based on product affinity, buyer persona, and engagement level.

Speakers
avatar for Kerry McDonough

Kerry McDonough

Contact Strategy Manager, Block and Company
Visit my session: Make the Data Work: Be the Behavioral Segment Boss Kerry is the Contact Strategy Manager for three businesses under Block and Company, Inc. and drives all marketing efforts through the creation and implementation of targeted multi-channel campaigns. In addition... Read More →


Tuesday March 3, 2015 2:15pm - 3:15pm
Chopin Ballroom

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