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Wednesday, March 4 • 2:45pm - 3:45pm
Using Browsing Abandonment Behavior to Drive Revenue

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Using Browse & Purchase Behavior To Drive Revenue
Kellie Bogg, Marketing Strategist, Bronto Software
Greg Zakowicz, Marketing Strategist, Bronto Software

Today’s consumers are not only savvy, but they’re increasingly demanding greater relevancy within companies’ promotional messages. While automated lifecycle messages have proven to outperform standard promotional messages in all aspects, finding additional opportunities to create more relevant messaging is a constant battle marketers face.

Fortunately, website behavior is now readily available to marketers. Effectively using this browsing behavior data can be the key to turning your marketing program into a laser-focused, consumer targeting, purchase driving machine.

Join Kellie Boggs and Greg Zakowicz as they discuss ways to use consumer behavior to create relevant triggered messages that will increase conversions, segmentation efforts, and drive even greater levels of revenue.

Speakers
avatar for Kellie Boggs

Kellie Boggs

Marketing Strategist, Bronto Software
With seven years of experience in developing and growing email and cross-channel marketing programs to drive revenue, Kellie brings a track record of success in building multi-channel campaigns across a variety of industries. By working one-on-one with clients to understand their... Read More →
avatar for Greg Zakowicz

Greg Zakowicz

Marketing Strategist, Bronto Software
Greg Zakowicz is a Marketing Strategist at Bronto Software where he works with commerce-focused clients offering strategic advice and tactics on how to increase the revenue potential of their email programs. With over ten years of experience managing marketing programs, Greg brings... Read More →


Wednesday March 4, 2015 2:45pm - 3:45pm
Biscayne Ballroom

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