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Wednesday, March 4 • 1:30pm - 2:30pm
Breaking Bureaucracy: Don't Sacrifice Your Best Commerce Ideas

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Breaking Bureaucracy: Don’t Sacrifice Your Best Commerce Ideas
Kyle Crabtree, Email and Social Media Manager, Woodcraft Supply, LLC

So you’ve got this great idea for a promotion - a “can’t miss” idea. And thanks to the all of the talent and technology you’ve surrounded yourself with, you can put this promotion out there in record time. You’ve got the artwork, promotion codes, emails, website, display ads. You’re all ready to go . . . But wait! There’s still the sea of franchisees, store managers, and customer service reps that have to be brought up to speed. And what happens if some of your brick and mortar locations aren’t as in love with your “can’t miss” idea as you are? Don’t let your best ideas get struck down in last-minute hallway committees. The secret to not sacrificing your best commerce ideas boils down to communication, segmentation, and a little smart art!

avatar for Kyle Crabtree

Kyle Crabtree

Web Designer/Email & Social Media Manager, Woodcraft
Kyle Crabtree wears many hats at Woodcraft, a multi-channel retailer specializing in woodworking tools and supplies. He is the web designer, email strategist and social media manager, and has even written infomercials for Woodcraft. Kyle has been designing websites for more than 16... Read More →

Wednesday March 4, 2015 1:30pm - 2:30pm PST

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