bsum2015

Breaking Bureaucracy: Don’t Sacrifice Your Best Commerce Ideas
Kyle Crabtree, Email and Social Media Manager, Woodcraft Supply, LLC

So you’ve got this great idea for a promotion - a “can’t miss” idea. And thanks to the all of the talent and technology you’ve surrounded yourself with, you can put this promotion out there in record time. You’ve got the artwork, promotion codes, emails, website, display ads. You’re all ready to go . . . But wait! There’s still the sea of franchisees, store managers, and customer service reps that have to be brought up to speed. And what happens if some of your brick and mortar locations aren’t as in love with your “can’t miss” idea as you are? Don’t let your best ideas get struck down in last-minute hallway committees. The secret to not sacrificing your best commerce ideas boils down to communication, segmentation, and a little smart art!