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Tuesday, March 3 • 2:15pm - 3:15pm
Making the Most of Your Welcome Series

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Making the Most of Your Welcome Series
Vicki Campana, Blue Moon Digital
Elisabeth Murphy, Milly NY

First impressions matter. Your welcome email is the beginning of a relationship with your subscribers; it should highlight who you are, what you have to offer and why your audience is so valuable to you. But where do you start? What do you test? How do you determine success? Vicki and Elisabeth will show you how to start the relationship off right by setting expectations up front and discuss how the goals, business rules and content for your welcome email program are key to its success. Learn how to create a program that works and keeps your subscribers around long-term.

Speakers
avatar for Vicki Campana

Vicki Campana

Email Strategist, Blue Moon Digital
As a strategist at Blue Moon Digital, Vicki works with her clients to evaluate their current and future email programs, such as welcome series, post-purchase messages and additional automated programs. She works with clients to find ways to improve their programs’ open rates, traffic... Read More →
avatar for Elisabeth Murphy

Elisabeth Murphy

Milly NY
Elisabeth joined MILLY in April 2013. As a member of the ecommerce marketing team, she is responsible for the execution of MILLY’s email campaigns, from writing creative briefs through testing and deployment, as well as the management of ongoing sprint workflows. She researches... Read More →


Tuesday March 3, 2015 2:15pm - 3:15pm
Windsor/Sandringham

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