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Wednesday, March 4 • 1:30pm - 2:30pm
Next Level E-Commerce Site = Next Level Revenue

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Next Level E-Commerce Site = Next Level Revenue
Jon Provisor, CIO, Guidance
Greg Thorson, Founder & CEO, Environmental Lights

Typically, implementing an e-commerce site is one of the most significant projects a retailer will undertake. It is quite expensive, involves a number of resources, and requires C-level involvement. It’s definitely a major investment of both time and finances. Once the work is behind you and your site has launched, it’s time to focus on meeting, and surpassing, the goals you set for it.

Environmental Lights, the leader in sustainable, energy-efficient LED lighting, partnered with Guidance to take their site to the next level. This session will reveal their e-commerce strategy and its resulting KPIs. Hear how their use of targeting and personalization, responsive resources, and loyalty rewards programs helped drive conversions and reach a 151% YOY increase in revenue.
Speakers
avatar for Jon Provisor

Jon Provisor

CIO, Guidance
As CIO of Guidance, Jon oversees strategic and technical direction, sales, partner development and client management activities. As a recognized eCommerce expert, he regularly presents at conferences, webinars and panel discussions. Jon has shared his expertise with clients like... Read More →
avatar for Greg Thorson

Greg Thorson

Founder and CEO, Environmental Lights
Greg Thorson founded EnvironmentalLights.com in 2006 with his wife, Anne, and he serves as the CEO. He received an MBA and MS in Electrical Engineering from Stanford University and an Sc. B. in Electrical Engineering from Brown University. He has run several successful companies in manufacturing, distribution and Internet commerce... Read More →

Wednesday March 4, 2015 1:30pm - 2:30pm PST
Windsor/Sandringham
  Beginner

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