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Wednesday, March 4 • 10:00am - 10:45am
Keynote: Convergence of Marketing and Commerce: Lessons from the Front Lines of Omnichannel

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KEYNOTE: Convergence of Marketing and Commerce: Lessons from the Front Lines of Omnichannel
Lisa Butler, Head of Enterprise Solutions, eBay Enterprise

Today’s connected consumers expect a consistent and seamless experience with a brand, regardless of the device or context in which they engage with it. Marketers are now scrambling to deliver on these higher consumer expectations in a way that moves beyond a patchwork of channels to enable seamless and holistic engagement across all. So while omnichannel has become a top priority for every retail operations chief, it has now pushed the bar for marketing excellence higher than ever. Learn how to take a holistic view of the role of marketing in your organization and how to transform your marketing from a volume lead supplier to a full-fledged driver of business growth.

Speakers
avatar for Lisa Butler

Lisa Butler

Head of Enterprise Solutions, eBay Enterprise
Lisa Butler joined eBay Enterprise in June 2012 and is Head of Enterprise Solutions Enablement. She orchestrates the centralized and primary support of all pre-sales activities globally across eBay Enterprise inclusive of Sales Development, Sales Consulting, Demo Innovation, Sales... Read More →


Wednesday March 4, 2015 10:00am - 10:45am
Grand Ballroom

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