bsum2015: Full Schedule

7:00am PST

Registration Open

Monday March 2, 2015 7:00am - 9:00pm PST
Satellite Registration

General

Audience Advanced, Beginner, Intermediate
Tags Food

7:30am PST

Breakfast for Bronto Marketing Platform Power Training

Monday March 2, 2015 7:30am - 8:30am PST
Rafael/Michelangelo

General

8:30am PST

Bronto Marketing Platform Power Training Series

Speakers

Jocelyn Yale

Product Manager, Bronto Software

A Bronto since 2011, Jocelyn Yale is a subject matter expert in all things Bronto. She gets the credit (or the blame) for creating the Bronto Certified Specialist exam, and is still waiting for someone to get a perfect score! Jocelyn joined Bronto's Product Management team as a Product... Read More →

Monday March 2, 2015 8:30am - 10:00am PST
Rafael/Michelangelo

10:00am PST

Break

Monday March 2, 2015 10:00am - 10:30am PST
Rafael/Michelangelo

General

10:30am PST

Bronto Marketing Platform Power Training Series (continued)

Speakers

Jocelyn Yale

Product Manager, Bronto Software

Monday March 2, 2015 10:30am - 12:30pm PST
Rafael/Michelangelo

11:30am PST

Partner Day (invitation only) 11:30 am - 4:30 pm

Includes Working Lunch from 12:30 - 1:30

Monday March 2, 2015 11:30am - 4:30pm PST
Biscayne Ballroom

12:30pm PST

Lunch for Bronto Marketing Platform Power Training

Monday March 2, 2015 12:30pm - 1:30pm PST
Rafael/Michelangelo

General

1:30pm PST

Bronto Marketing Platform Power Training Series (continued)

Speakers

Jocelyn Yale

Product Manager, Bronto Software

Monday March 2, 2015 1:30pm - 3:30pm PST
Rafael/Michelangelo

3:30pm PST

Break

Monday March 2, 2015 3:30pm - 4:00pm PST
Rafael/Michelangelo

General

4:00pm PST

Bronto Marketing Platform Power Training Series (continued)

Speakers

Jocelyn Yale

Product Manager, Bronto Software

Monday March 2, 2015 4:00pm - 5:30pm PST
Rafael/Michelangelo

5:30pm PST

Partner Pavilion Cocktail Reception

It all starts here! Grab a drink and mix and mingle in the Partner Pavilion as you learn about our partners’ complementary solutions to your e-commerce challenges. Don’t forget your Partner Pavilion card, found in your conference bag. Receive a stamp at each kiosk, and submit your completed card at registration to be eligible for two grand prize drawings at the end of Summit.

Monday March 2, 2015 5:30pm - 6:30pm PST
Mezzanine East and West

General

6:30pm PST

Havana Nights Welcome Party

Follow the relaxing sounds of music to the hotel’s rooftop oasis. Sip on a tropical beverage while overlooking the picturesque Biscayne Bay, and revel in the fact that you have finally made it to Miami! Nosh on Spanish-Fusion cuisine while getting to know your fellow attendees. Participate in the drum café, learn how to hand roll a Cuban cigar and immerse yourself in the Miami culture to kick off Summit!

Monday March 2, 2015 6:30pm - 9:30pm PST
Pool Area - Plaza Level

General

6:45am PST

5K Run

Tuesday March 3, 2015 6:45am - 8:00am PST
Portico in Front of the Lobby

General

8:00am PST

Breakfast

Tuesday March 3, 2015 8:00am - 9:00am PST
Mezzanine

General

8:00am PST

Registration Open

Tuesday March 3, 2015 8:00am - 4:00pm PST
Satellite Registration

General

9:00am PST

Welcome

Speakers

Susan Wall

Vice President of Marketing, Bronto Software

As Vice President of Marketing, Susan is responsible for Bronto’s marketing strategy and leading all lead generation, branding and positioning initiatives. Susan brings an extensive background in brand marketing, product marketing, marketing research, media and advertising to Bronto... Read More →

Tuesday March 3, 2015 9:00am - 9:10am PST
Grand Ballroom

9:10am PST

Keynote: The Brave New World of Commerce Marketing

The Brave New World of Commerce Marketing
Joe Colopy, Chief Executive Officer, Bronto Software

Omnichannel. Geolocation beacons. Universal shopping carts. Social shopping. And now wearables and the Internet of Things! The world of commerce is evolving rapidly and, in the famous words of Ferris Bueller, ”If you don’t stop and look around once in a while, you could miss it.” Welcome to the Brave New World of Commerce Marketing! Bronto CEO Joe Colopy will have us stop for a moment to look at the current state of the industry and share his vision for what lies ahead. Joe will open our minds to the possibilities within Commerce Marketing and prepare us for three days of learning, rejuvenation and networking at the Bronto Summit.

Speakers

Joe Colopy

CEO, Bronto Software

Joe Colopy’s entrepreneurial spirit led him to create Bronto Software in 2002, using his spare bedroom as the company’s first headquarters. Bronto has grown quickly since then, becoming the leading platform for commerce marketing, and now employs over 240 people, with headquarters... Read More →

Tuesday March 3, 2015 9:10am - 9:30am PST
Grand Ballroom

9:30am PST

The Road Ahead

The Road Ahead
Joe Colopy, CEO, Bronto Software
David Tyson, Director of Product Management, Bronto Software
Chris Geiss, Director of Application Development, Bronto Software
Mike Gottlieb, Product Manager, Bronto Software

Join us as we guide you through the many exciting additions to Bronto’s wide range of offerings in 2015. We’ll show you the ways we’re making the Bronto Marketing Platform even stronger and the plans we have for our ever-expanding universe of apps.

Speakers

Joe Colopy

CEO, Bronto Software

Chris Geiss

Director of Commerce Apps, Bronto Software

Chris is responsible for defining the product strategy and roadmap of the Bronto Extension for Magento, the Bronto Integration for Demandware and the embedded Bronto apps, such as Pop-up Manager and Coupon Manager - as well as leading the engineering team behind them all. Previously... Read More →

Mike Gottlieb

Product Manager, Bronto Software

Mike Gottlieb joined Bronto Software in early 2014 as a Product Manager, where he identifies and brings to market new value-added features and functions for Bronto customers. Mike is currently focused on delivering additional Bronto apps that are tied closely with core Bronto platform... Read More →

David Tyson

Director of Product Management, Bronto Software

David Tyson is the Director of Product Management at Bronto Software, where he guides the product strategy for the Bronto Marketing Platform. He spends his time with customers, Product Management, and Engineering to define business problems and then implement industry-leading solutions... Read More →

Tuesday March 3, 2015 9:30am - 10:20am PST
Grand Ballroom

10:30am PST

Break

Tuesday March 3, 2015 10:30am - 10:45am PST
Mezzanine East and West

General

10:45am PST

Keynote: Invisible or Remarkable, Living and Thriving in a Revolution

KEYNOTE: Invisible or Remarkable, Living and Thriving in a Revolution
Seth Godin, Best Selling Author

Seth Godin, blogger and bestselling author of 18 books, challenges each of us to reconsider what’s possible. In this engaging session, he’ll help you see how the connection economy is replacing our scarcity-based industrial one, and what you and your team can do to create work that matters.

Speakers

Seth Godin

Best Selling Author

Seth Godin is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. In addition to his writing and speaking, Seth is founder of squidoo.com... Read More →

Tuesday March 3, 2015 10:45am - 11:45am PST
Grand Ballroom

11:45am PST

Announcements

Speakers

Susan Wall

Vice President of Marketing, Bronto Software

Tuesday March 3, 2015 11:45am - 12:00pm PST
Grand Ballroom

12:00pm PST

Lunch

You’re in Miami, so take a moment to enjoy it! Each afternoon, we’ll head outside to soak in the gorgeous weather and waterfront view with lunch under the palms.

Tuesday March 3, 2015 12:00pm - 1:00pm PST
Bayfront Park

General

1:00pm PST

Quest for Knowledge Through Bronto Reports

Quest for Knowledge Through Bronto Reports
Matt Davis Product Manager, Bronto Software

Are you getting the most out of your reports in Bronto? Join us on a deep dive into the world of reporting to discover everything Bronto has to offer and the types of data we track. In this advanced session, we’ll cover core metrics like open rates and conversions as well as more granular analytics such as social shares, From Complaints, and more. We’ll also take a look at Profiler, a new tool in Bronto Reports that allows you to view Delivery, Message, and Delivery Group metrics (Sent, Opened, Clicked, Converted, Bounced) broken down by contact attributes. Get ready for a whole new view when it comes to reports in Bronto.

Speakers

Matt Davis

Product Manager, Bronto Software

Matt Davis is responsible for delivering solutions at the heart of the Bronto Platform, including segmentation tools, reporting and app frameworks to help retailers maximize the impact of their marketing campaigns. Prior to Bronto, Matt served as Product Manager for Software-as-a-Service platforms... Read More →

Tuesday March 3, 2015 1:00pm - 2:00pm PST
Windsor/Sandringham

Advanced

1:00pm PST

Seamless Solutions to Slippery Situations: Patterns of Advanced Integration Development

Seamless Solutions to Slippery Situations: Patterns of Advanced Integration Development
Marc Baumbach, Senior Software Engineer, Bronto Software

In a world of big data and plummeting attention spans, there is always a desire to increase the amount of information utilized while reducing the time it takes to process it. Luckily, there are many patterns for solving these problems and this talk is all about how to apply them. From the same team that brings you the Bronto Apps, hear how we use these patterns daily to solve big data problems in short time frames. Hold on to your fedoras! We're going to take you on a wild ride of software patterns, hardware architectures, and even a few API tricks to help you get the most from the Bronto platform.

Speakers

Marc Baumbach

Senior Software Engineer, Bronto Software

As a Bronto Certified Specialist, Marc develops the Bronto integration for Demandware in addition to embedded Bronto apps, such as Coupon Manager. Previously, he developed product integrations as an Advisory Software Engineer at IBM. He is also a big believer in, and contributor... Read More →

Tuesday March 3, 2015 1:00pm - 2:00pm PST
Alhambra/Escorial

Advanced, Developer

1:00pm PST

Go Big or Go Home: Evolution of a Mom and Pop Shop to an International Corporation

Evolution of a Mom and Pop Shop to an International Corporation
Elly Deutch, Associate Director of Digital & Social Media, Garrett Popcorn

Garrett Popcorn Shops®, which was founded in 1949 by the Garrett Family in Chicago, has evolved from one small shop in the Midwest into a world famous corporation through their retail and e-commerce successes. Learn about Garrett Popcorn's history, their progression into the digital age, and what they’ve learned from their partnership with Bronto over the last year.

Speakers

Elly Deutch

Associate Director of Digital & Social Media, Garrett Popcorn

Elly Deutch is the Associate Director of Digital and Social Media at Garrett Popcorn Shops®, an iconic brand that shares happiness around the globe each day with their signature handcrafted gourmet Popcorn. Elly has been working in the digital space for the last 7 years and has created, executed, and managed social media communities and customer service teams for over 3... Read More →

Tuesday March 3, 2015 1:00pm - 2:00pm PST
Biscayne Ballroom

Beginner

1:00pm PST

Develop a Total Commerce Experience for Customers Across All Touchpoints

Develop a Total Commerce Experience for Customers Across All Touchpoints
Ken Burke, CEO and Founder, MarketLive

Consumers crave consistency when it comes to products, pricing and promotions, regardless of channel.
Merchants must respond to this desire by developing a unified approach to commerce. Rather than designing experiences by device, browser or social network, merchants should approach shopping tasks from the consumers’ point of view, understanding at what points different research tools come into play and what spurs purchase decisions, whether in-store or browsing a tablet.
Ken will discuss how to create a “Total Commerce Experience" by focusing on five key areas:
• Physical store experiences
• Loyalty programs
• Business purchasing
• Design
• Analytics

Speakers

Ken Burke

Chief Executive Officer and Founder, MarketLive

Ken Burke founded MarketLive Inc. as Multimedia Live in 1995 with $500 in start-up money. Under his guidance it has grown into a leading provider of e-commerce software and related solutions. Ken is the developer of the MarketLive Intelligent Selling System, MarketLive's enterprise-class... Read More →

Tuesday March 3, 2015 1:00pm - 2:00pm PST
Chopin Ballroom

General

2:00pm PST

Break

Tuesday March 3, 2015 2:00pm - 2:15pm PST
Mezzanine East and West

General

2:15pm PST

Court of the Dead: The Quizzical Approach to Segmenting Your Customers

Court of the Dead: The Quizzical Approach to Segmenting Your Customers
Chris Pirrotta, Director of eCommerce,Sideshow Collectibles

Sideshow Collectibles is known for their licensed products from well-known brands such as Star Wars, Marvel, and DC Comics. When it came time to launch their own proprietary brand effort, “The Court of the Dead,” Sideshow Collectibles turned to its marketing team to establish this new intellectual property in an already crowded pop culture environment. The team, armed with ideas from Bronto Summit 2014, saw an opportunity to not only engage its audience, but to segment participants into customer personality types. Through creative use of quiz software, incentives, and Bronto workflows, Sideshow successfully launched the new brand and also gained valuable segmentation tools for every email campaign. Join Chris Pirrotta as he shares Sideshow Collectibles’ concepts, strategy and results.

Speakers

Chris Pirrotta

Director of eCommerce, Sideshow Collectibles

Sideshow Collectibles (SideshowToys.com) is a modern day renaissance studio, specializing in licensed and original creations. In 1998, Chris made waves in online fandom with the creation of the world’s largest J.R.R. Tolkien fan community, TheOneRing.net. His volunteer work there introduced him to the Sideshow family in 2001. Through non-stop evolution and growth-hacking, he and his talented co-workers have built a $25k/month online business into a multi-million dollar e-commerce success story. He resides in Allentown, Pa. with his wi... Read More →

Tuesday March 3, 2015 2:15pm - 3:15pm PST
Biscayne Ballroom

Advanced

2:15pm PST

Make the Data Work: Be the Behavioral Segment Boss

Make the Data Work: Be the Behavioral Segment Boss
Kerry McDonough, Contact Strategy Manager, Block and Company

Increase the effectiveness of your campaigns by using your data to craft personalized messages that drive loyalty, engagement, and retention. In this session, Kerry will focus on the process of combining customer data, HTML, Bronto’s segment builder and dynamic content to build targeted messages for your drip and workflow triggered campaigns. Learn how to customize product recommendations and embrace your customer’s behavior by varying messages based on product affinity, buyer persona, and engagement level.

Speakers

Kerry McDonough

Contact Strategy Manager, Block and Company

Visit my session: Make the Data Work: Be the Behavioral Segment Boss Kerry is the Contact Strategy Manager for three businesses under Block and Company, Inc. and drives all marketing efforts through the creation and implementation of targeted multi-channel campaigns. In addition... Read More →

Tuesday March 3, 2015 2:15pm - 3:15pm PST
Chopin Ballroom

Advanced

2:15pm PST

Making the Most of Your Welcome Series

Making the Most of Your Welcome Series
Vicki Campana, Blue Moon Digital
Elisabeth Murphy, Milly NY

First impressions matter. Your welcome email is the beginning of a relationship with your subscribers; it should highlight who you are, what you have to offer and why your audience is so valuable to you. But where do you start? What do you test? How do you determine success? Vicki and Elisabeth will show you how to start the relationship off right by setting expectations up front and discuss how the goals, business rules and content for your welcome email program are key to its success. Learn how to create a program that works and keeps your subscribers around long-term.

Speakers

Vicki Campana

Email Strategist, Blue Moon Digital

As a strategist at Blue Moon Digital, Vicki works with her clients to evaluate their current and future email programs, such as welcome series, post-purchase messages and additional automated programs. She works with clients to find ways to improve their programs’ open rates, traffic... Read More →

Elisabeth Murphy

Milly NY

Elisabeth joined MILLY in April 2013. As a member of the ecommerce marketing team, she is responsible for the execution of MILLY’s email campaigns, from writing creative briefs through testing and deployment, as well as the management of ongoing sprint workflows. She researches... Read More →

Tuesday March 3, 2015 2:15pm - 3:15pm PST
Windsor/Sandringham

Beginner

2:15pm PST

Find the Perfect Fit: Tricks of the Trade for Responsive Design

Find the Perfect Fit: Tricks of the Trade for Responsive Design
Austin Caldwell, Bronto Software

Marketers who want to deliver the right message at the right time now also need to design that message for delivery in the right format. The best way to ensure optimal email experience is to incorporate responsive design. Creating responsive emails can seem overwhelming—designers have to deal with multiple operating systems, browsers, screen sizes, devices and email clients. Since there are no consistent content rendering standards, this exercise ultimately results in finding the lowest common denominator of coding that works across all platforms. Luckily, there are responsive email designs and developer best practices that can help your team avoid the common pitfalls. Learn how to optimize your email campaigns for your mobile audience with these tricks of the trade.

Speakers

Austin Caldwell

Professional Services Manager, Bronto Software

Austin Caldwell was a Bronto power user for 5 years before transitioning to the Bronto Professional Services team. He brings extensive knowledge in email, paid search, SEO, affiliate, social media, marketplace and display advertising from his management of online marketing channels... Read More →

Tuesday March 3, 2015 2:15pm - 3:15pm PST
Alhambra/Escorial

General, Developer, Designer

3:15pm PST

Break

Tuesday March 3, 2015 3:15pm - 3:30pm PST
Mezzanine East and West

General

3:30pm PST

Selling More With Social - Seriously.

Selling More With Social - Seriously
Chad Ledford, Co-Founder & President, AddShoppers

In 2014, social media drove more than $20 billion in online sales. Are you currently using it to your advantage? While nearly every retailer knows they need to “be social,” most have no idea how to tackle the idea, measure their results, or grow their social channels to reach their customers. These days, there is a lot of hype surrounding social media without any real-world tips for engaging and converting customers.

Chad will offer ideas on how to improve conversion rates, decrease shopping cart abandonment, and increase your average order value via social channels to ultimately increase your overall sales. Get actionable advice on how to enhance your website with social and see how to make this revenue-generating channel work for you.

Speakers

Chad Ledford

Co-Founder, AddShoppers

Chad began his nearly decade long e-commerce career after taking his door-to-door sock business online. From there he branched out to 45 niche e-commerce websites that grew into the fourth fastest growing retail company in the U.S. according to the Inc 500. After successfully exiting... Read More →

Tuesday March 3, 2015 3:30pm - 4:30pm PST
Biscayne Ballroom

Advanced

3:30pm PST

The Sky's the Limit with Advanced Workflows

The Sky’s the Limit With Advanced Workflows
Matt Davis Product Manager, Bronto Software

Have you heard? Workflows are now standard for all Bronto customers. So even if you’ve never used them before, now you can! Come learn how to automate combinations of core platform features such as messaging, segmentation, webforms, contact management, order data, social publishing and more to take your campaigns to the next level. We’ll also cover advanced functionality, including Workflow Series management and loops, as well as where we plan on taking Workflows in the future. Whether you’ve been using our automation features or if you’re totally new to Workflows, this is a session you won’t want to miss!

Speakers

Matt Davis

Product Manager, Bronto Software

Tuesday March 3, 2015 3:30pm - 4:30pm PST
Windsor/Sandringham

Advanced

3:30pm PST

Worth Repeating: Remailing Without Losing Your Brand Voice

Worth Repeating: Remailing Without Losing Your Brand Voice
Giovanna Alfieri, eCommerce Manager, Trina Turk

When formulating an email strategy, it is easy to get lost in promotional cadence or what the buying team anticipates selling. But you have individual customers with specific tastes and more notably, distinct shopping behaviors. You can segment and analyze this group, but it all ultimately comes down to how your messaging resonates with the customer. The remail is an effective tactic — hit the consumer with something they think they have already seen, invade their consciousness and they are sure to buy. But remails can do even more. They give you the opportunity to really learn your brand and understand its perceived value from the customer’s perspective. You can even afford to be a little cheeky with them if you like! Giovanna shares how Trina Turk uses its email program to get to know the customer point of view, while maintaining the brand voice throughout.

Speakers

Giovanna Alfieri

eCommerce Manager, Trina Turk

Giovanna has initiated a fervent dedication toward evolving the relationships between technology and fashion as a collaborative journey with both well-recognized e-commerce brands and heritage fashion companies. Launching her e-commerce career at Bonobos, Giovanna focused on the... Read More →

Tuesday March 3, 2015 3:30pm - 4:30pm PST
Chopin Ballroom

Beginner

3:30pm PST

Consumers Tell-All: Study Reveals What Shoppers Really Want

Consumers Tell All: Study Reveals What Shoppers Really Want
Jim Davidson, Head of Research, Bronto Software

Let’s face it – consumers, not marketers, own the shopping experience. Today’s shoppers come armed with tools and technology that empower them to quickly find the best deals regardless of channel and with little thought to brand loyalty. Retailers must provide a versatile experience that meets these connected consumers’ ever-changing demands and expectations – or risk losing sales. Bronto Software conducted a study of 1000+ online shoppers and gained insight into:

• How deeply consumers have integrated mobile devices into the shopping experience
• The practice of Shopping Cart Utilization vs. Shopping Cart Abandonment
• Once-successful marketing strategies that now simply annoy today’s shoppers

Attend this session to learn how you can build a more sophisticated, customer-centric strategy to decrease abandonment, keep the shopping momentum going and recover potentially lost sales.

Speakers

Jim Davidson

Manager of Marketing Research, Bronto Software

As an expert in email, mobile and social strategies, Jim brings over 15 years of experience in online marketing, managing email and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and... Read More →

Tuesday March 3, 2015 3:30pm - 4:30pm PST
Alhambra/Escorial

General

4:30pm PST

Break

Tuesday March 3, 2015 4:30pm - 4:45pm PST
Mezzanine East and West

General

4:45pm PST

The Golden Bronto Awards Ceremony

The Golden Brontos recognize the top achievers in our industry. Don’t miss the ceremony where these coveted awards will be presented. Then, enjoy drinks and heavy hors d’oeuvres as we help the winners celebrate their success.

Speakers

Skip Mangum

Director of Account Management, Bronto Software

As Director of Account Management for Bronto, Skip leads the worldwide team responsible for the business relationship with all Bronto customers. Skip has over 20 years of experience in technology and software sales, as well as the creation and leadership of sales and account management... Read More →

Ryan Murden

VP, Business Development, Bronto Software

Ryan Murden leads Bronto Software’s Business Development team, which manages the company’s partners in technology, services, and e-commerce solutions worldwide. He has over 12 years of experience building and managing global channels, alliances and other partner programs for both... Read More →

Carolyn Sparano

VP, Client Services, Bronto Software

During her eight years with Bronto, Carolyn has led the Client Services team to meet the needs of Bronto customers. An accomplished, results-driven service professional, Carolyn has a strong background in call center support, professional services, project management and technical... Read More →

Tuesday March 3, 2015 4:45pm - 5:30pm PST
Grand Ballroom

General

5:30pm PST

Awards Celebration

Tuesday March 3, 2015 5:30pm - 6:30pm PST
Ballroom Foyer

General

6:30pm PST

Open Evening to Explore Miami

Tuesday March 3, 2015 6:30pm - 11:00pm PST
TBA

6:45am PST

5K Run

Wednesday March 4, 2015 6:45am - 8:00am PST
Portico in Front of the Lobby

General

8:00am PST

Breakfast

Wednesday March 4, 2015 8:00am - 9:00am PST
Mezzanine

General

8:00am PST

Registration Open

Wednesday March 4, 2015 8:00am - 5:00pm PST
Satellite Registration

General

9:00am PST

Keynote: The Merger of Commerce and Content: How to Build a Market of One

Speakers

Alexis Maybank

Founding CEO and Strategic Advisor, Gilt

Alexis has dedicated her career to building and launching innovative and compelling ecommerce experiences for consumers. In 2007, Alexis became a founding CEO of Gilt, working to expand the company’s sales categories from women’s brands to include lifestyle categories such as... Read More →

Wednesday March 4, 2015 9:00am - 10:00am PST
Grand Ballroom

10:00am PST

Keynote: Convergence of Marketing and Commerce: Lessons from the Front Lines of Omnichannel

KEYNOTE: Convergence of Marketing and Commerce: Lessons from the Front Lines of Omnichannel
Lisa Butler, Head of Enterprise Solutions, eBay Enterprise

Today’s connected consumers expect a consistent and seamless experience with a brand, regardless of the device or context in which they engage with it. Marketers are now scrambling to deliver on these higher consumer expectations in a way that moves beyond a patchwork of channels to enable seamless and holistic engagement across all. So while omnichannel has become a top priority for every retail operations chief, it has now pushed the bar for marketing excellence higher than ever. Learn how to take a holistic view of the role of marketing in your organization and how to transform your marketing from a volume lead supplier to a full-fledged driver of business growth.

Speakers

Lisa Butler

Head of Enterprise Solutions, eBay Enterprise

Lisa Butler joined eBay Enterprise in June 2012 and is Head of Enterprise Solutions Enablement. She orchestrates the centralized and primary support of all pre-sales activities globally across eBay Enterprise inclusive of Sales Development, Sales Consulting, Demo Innovation, Sales... Read More →

Wednesday March 4, 2015 10:00am - 10:45am PST
Grand Ballroom

10:45am PST

Break

Wednesday March 4, 2015 10:45am - 11:00am PST
Mezzanine East and West

General

11:00am PST

Keynote: E-Commerce Trends: Five Waves of Innovation Disrupting E-Commerce

Speakers

Scot Wingo

CEO, Chairman of the Board and Co-Founder, ChannelAdvisor

CEO of ChannelAdvisor, Scot Wingo leads the company in its mission to provide retailers and manufacturers with the software and services needed to successfully sell their products via online sales channels. In tandem with his work at ChannelAdvisor, Scot is an industry thought leader... Read More →

Wednesday March 4, 2015 11:00am - 12:00pm PST
Grand Ballroom

12:00pm PST

Lunch

You’re in Miami, so take a moment to enjoy it! Each afternoon, we’ll head outside to soak in the gorgeous weather and waterfront view with lunch under the palms.

Wednesday March 4, 2015 12:00pm - 1:30pm PST
Bayfront Park

General

1:30pm PST

Same Customers, New Business: Defining and Optimizing for Lifetime Value

Same Customers, New Business: Defining and Optimizing for Lifetime Value
Roy Steves, Chief Marketing Officer, PoolSupplyWorld

It’s well understood that there’s more revenue opportunity for an e-commerce business among its existing customers than anywhere else. So it’s critical to understand your customers’ Lifetime Value (LTV) and optimize for it. In this session, Roy will start by defining a formula for LTV that allows you to visualize where you’re leaving money on the table. From there, he’ll take a look at concrete ways to capitalize on those opportunities. You’ll see some things that worked, some things that should have worked, some that completely failed and what was learned from each. Regardless of your technical resources, Roy will give you ways to garner actionable insights into your customer lifecycle and start meaningful conversations with your partners and team members.

Speakers

Roy Steves

StatBid

During the five years Roy Steves served as chief marketing officer of PoolSupplyWorld, the pure-play online retailer more than doubled revenue, resulting in an acquisition by Leslie’s Pool Supplies, a national brick-and-mortar retail chain with nearly a thousand stores in 35 states... Read More →

Wednesday March 4, 2015 1:30pm - 2:30pm PST
Biscayne Ballroom

Advanced, Developer

1:30pm PST

Next Level E-Commerce Site = Next Level Revenue

Next Level E-Commerce Site = Next Level Revenue
Jon Provisor, CIO, Guidance
Greg Thorson, Founder & CEO, Environmental Lights

Typically, implementing an e-commerce site is one of the most significant projects a retailer will undertake. It is quite expensive, involves a number of resources, and requires C-level involvement. It’s definitely a major investment of both time and finances. Once the work is behind you and your site has launched, it’s time to focus on meeting, and surpassing, the goals you set for it.

Environmental Lights, the leader in sustainable, energy-efficient LED lighting, partnered with Guidance to take their site to the next level. This session will reveal their e-commerce strategy and its resulting KPIs. Hear how their use of targeting and personalization, responsive resources, and loyalty rewards programs helped drive conversions and reach a 151% YOY increase in revenue.

Speakers

Jon Provisor

CIO, Guidance

As CIO of Guidance, Jon oversees strategic and technical direction, sales, partner development and client management activities. As a recognized eCommerce expert, he regularly presents at conferences, webinars and panel discussions. Jon has shared his expertise with clients like... Read More →

Greg Thorson

Founder and CEO, Environmental Lights

Greg Thorson founded EnvironmentalLights.com in 2006 with his wife, Anne, and he serves as the CEO. He received an MBA and MS in Electrical Engineering from Stanford University and an Sc. B. in Electrical Engineering from Brown University. He has run several successful companies in manufacturing, distribution and Internet commerce... Read More →

Wednesday March 4, 2015 1:30pm - 2:30pm PST
Windsor/Sandringham

Beginner

1:30pm PST

Welcome Back! Turning Abandoned Carts Into New Sales

Welcome Back! Turning Abandoned Carts Into New Sales
Ken Bausch, Vice President of Interactive Marketing, World Kitchen
Kellie Boggs, Marketing Strategist, Bronto Software

It’s tempting to view an abandoned cart as lost revenue, but the savvy marketer knows it’s really a golden opportunity for remarketing. That’s the approach World Kitchen has used to achieve great revenue results in recent months. Since signing on to be one of the first users of Bronto’s Cart Recovery app, World Kitchen has been busy turning potential lost sales into lucrative customers. World Kitchen Vice President of Interactive Marketing Ken Bausch and Bronto Strategist Kellie Boggs will discuss the success of Cart Recovery, as well as the role the app plays in the larger World Kitchen/Bronto/Demandware partnership.

Speakers

Ken Bausch

VP of Interactive Marketing, World Kitchen

Ken Bausch is focused on driving digital engagement, digital sales and integrated marketing for all World Kitchen brands. Over the past 14 years he has launched or re-launched a dozen branded B2C and B2B e-commerce sites in North America and Europe, on a variety of platforms ranging... Read More →

Kellie Boggs

Marketing Strategist, Bronto Software

With seven years of experience in developing and growing email and cross-channel marketing programs to drive revenue, Kellie brings a track record of success in building multi-channel campaigns across a variety of industries. By working one-on-one with clients to understand their... Read More →

Wednesday March 4, 2015 1:30pm - 2:30pm PST
Chopin Ballroom

Beginner

1:30pm PST

Breaking Bureaucracy: Don't Sacrifice Your Best Commerce Ideas

Breaking Bureaucracy: Don’t Sacrifice Your Best Commerce Ideas
Kyle Crabtree, Email and Social Media Manager, Woodcraft Supply, LLC

So you’ve got this great idea for a promotion - a “can’t miss” idea. And thanks to the all of the talent and technology you’ve surrounded yourself with, you can put this promotion out there in record time. You’ve got the artwork, promotion codes, emails, website, display ads. You’re all ready to go . . . But wait! There’s still the sea of franchisees, store managers, and customer service reps that have to be brought up to speed. And what happens if some of your brick and mortar locations aren’t as in love with your “can’t miss” idea as you are? Don’t let your best ideas get struck down in last-minute hallway committees. The secret to not sacrificing your best commerce ideas boils down to communication, segmentation, and a little smart art!

Speakers

Kyle Crabtree

Web Designer/Email & Social Media Manager, Woodcraft

Kyle Crabtree wears many hats at Woodcraft, a multi-channel retailer specializing in woodworking tools and supplies. He is the web designer, email strategist and social media manager, and has even written infomercials for Woodcraft. Kyle has been designing websites for more than 16... Read More →

Wednesday March 4, 2015 1:30pm - 2:30pm PST
Alhambra/Escorial

General

2:30pm PST

Break

Wednesday March 4, 2015 2:30pm - 2:45pm PST
Mezzanine East and West

General

2:45pm PST

Be Prepared for the Second Coming of Magento

Speakers

Philip Cali

Senior Engineer, Application Development, Bronto Software

As a Bronto Certified Specialist and Magento Certified Developer Plus engineer, Philip develops the Bronto Extension for Magento in addition to embedded Bronto apps, such as Pop-up Manager. Previously, he worked at Louisiana State University creating low-level integrations for the... Read More →

Wednesday March 4, 2015 2:45pm - 3:45pm PST
Alhambra/Escorial

Advanced, Developer

2:45pm PST

Using Browsing Abandonment Behavior to Drive Revenue

Using Browse & Purchase Behavior To Drive Revenue
Kellie Bogg, Marketing Strategist, Bronto Software
Greg Zakowicz, Marketing Strategist, Bronto Software

Today’s consumers are not only savvy, but they’re increasingly demanding greater relevancy within companies’ promotional messages. While automated lifecycle messages have proven to outperform standard promotional messages in all aspects, finding additional opportunities to create more relevant messaging is a constant battle marketers face.

Fortunately, website behavior is now readily available to marketers. Effectively using this browsing behavior data can be the key to turning your marketing program into a laser-focused, consumer targeting, purchase driving machine.

Join Kellie Boggs and Greg Zakowicz as they discuss ways to use consumer behavior to create relevant triggered messages that will increase conversions, segmentation efforts, and drive even greater levels of revenue.

Speakers

Kellie Boggs

Marketing Strategist, Bronto Software

Greg Zakowicz

Marketing Strategist, Bronto Software

Greg Zakowicz is a Marketing Strategist at Bronto Software where he works with commerce-focused clients offering strategic advice and tactics on how to increase the revenue potential of their email programs. With over ten years of experience managing marketing programs, Greg brings... Read More →

Wednesday March 4, 2015 2:45pm - 3:45pm PST
Biscayne Ballroom

Advanced

2:45pm PST

The Winning Combination: A/B Testing with Pop-Up

The Winning Combination: A/B Testing with Pop-up
Ariel Servadio, Email Marketing Manager & Content Specialist, Gaylord Bros.

Implementing a pop-up email signup on your website using Bronto’s Pop-Up Manager App is a low-effort, incredibly effective way to gradually increase list growth on a steady basis. Gaylord Archival, a supplier of archival and museum products which serves a finite audience of institutional and government customers, gained over 3,000 new contacts within 6 months through the pop-up alone. They previously averaged about 500 new contacts a year from their website. Utilizing the built-in A/B testing functionality, they determined whether or not to incentivize signup, what kind of incentives perform best, and what design elements, colors and copy garner the best response. Ariel offers insight into their success and reveals how they turned those new emails into active, engaged contacts.

Speakers

Ariel Servadio

Email Marketing Manager & Content Specialist, Gaylord Bros.

Ariel discovered her passion for email marketing 5 years ago when she began working at Gaylord. As a writer, she loves thinking up creative concepts and copy for new campaigns, and as a marketer, she can’t get enough of A/B testing and evaluating the results through analytics. She... Read More →

Wednesday March 4, 2015 2:45pm - 3:45pm PST
Windsor/Sandringham

Beginner

2:45pm PST

Telling Your Story: Connecting Your Customers to Your Brand

Telling Your Story: Connecting Your Customers To Your Brand
Paul Sheehy, Co-Founder, Folk

Right now, one of the biggest challenges for a brand is being able to unify their cross-channel communications. When you try to incorporate an array of platforms into your communications strategy, it can be difficult to bind your stories together and effectively promote your purpose in a consistent way. With the rise of storytelling platforms such as Facebook, Twitter, Pinterest, Polyvore, Instagram, and Tumblr, messaging for many brands has become disjointed. It’s time for “Why Exploration.” It's time to go back to the beginning, look at why you started, and think about how to truly engage with consumers. It's time to learn how to develop storytelling programs that will inspire your customers - and their spheres of influence - to come back again, and again, and again.

Speakers

Paul Sheehy

Co-Founder, Folk

Paul’s career in digital and e-commerce spans more than 12 years. His move into digital began in search marketing, working with lifestyle brands such as Neal’s Yard Remedies, Winkworths and Threshers. Paul then joined with his wife, Jo, to create Folk in 2003. Folk has worked... Read More →

Wednesday March 4, 2015 2:45pm - 3:45pm PST
Chopin Ballroom

General

3:45pm PST

Break

Wednesday March 4, 2015 3:45pm - 4:00pm PST
Mezzanine East and West

General

4:00pm PST

50 Shades of Email

50 Shades of Email
Dana Shirlen, Email Marketing Manager, Adam & Eve

“Fifty” sounds like a lot - overwhelming in fact. But truth be told, there are 50 easy things you could be doing in your email program right now to increase your response and revenue and make your life (and your marketing team’s) easier. That’s what’s happening … at Adam & Eve.
Yup, that Adam & Eve.

In this exciting, interactive and fun session, Adam & Eve email marketing manager Dana Shirlen will give you 50 takeaways you’ll be able to implement and measure as soon as you get back to the office. All 50 Shades of Email have been tried, tested and implemented at Adam & Eve – so you’ll get first-hand experience (and some great stories to go along with them!). Plus, who doesn’t like free samples for participation from the country’s most trusted name in adult products?!

Speakers

Dana Shirlen

Email Marketing Manager, Adam & Eve

As Email Marketing Manager, Dana Shirlen is responsible for marketing to the over 1.5 million customers and prospects that have remained loyal to the Adam & Eve brand for over 40 years. Adam & Eve’s email program continues to be one of the company’s largest revenue-generating... Read More →

Wednesday March 4, 2015 4:00pm - 5:00pm PST
Chopin Ballroom

Advanced

4:00pm PST

Fishing with Dyno-Mite: Social Targeting for List Growth

Speakers

Laura Santos

Director of Marketing, Envelopes.com

Laura is a self proclaimed E-comm Geek who is currently charged with holding the reigns of the Marketing Department at Envelopes.com, the world's leading online envelope company. Laura prides herself on being driven by a clear focus and intentional strategy. Since joining the company in 2010, the marketing initiatives have expanded tremendously and Laura has seen the success of her efforts via double digit... Read More →

Wednesday March 4, 2015 4:00pm - 5:00pm PST
Biscayne Ballroom

Advanced

4:00pm PST

Investigating Inspiration: Finding Email Design Inspiration in Unlikely Places

Investigating Inspiration: Finding Email Design Inspiration in Unlikely Places
Ashley Troup, Creative Marketing Director, Lighting New York

Sometimes our own fixed patterns can be a major barrier to inspiration and creativity. You can’t wait for inspiration, you have to go and find it! Join Ashley Troup as she takes you through her team’s creative journey during the writing and designing process. Ashley will provide insightful solutions to consider when coming up with your own email concepts. You will see examples from Lighting New York’s email library and walk away with tips and tricks to help you step outside of your box. You’ll soon leave your “This is how we have always done it” thinking in the past and begin asking “What if…?”

Speakers

Ashley Troup

Creative Marketing Director, Lighting New York

Ashley drives the creative direction for Lighting New York, a fast growing online lighting retailer with over 80 brands. She oversees the company’s marketing strategies, email design and innovative workflow efficiencies. She is also responsible for branding initiatives and vendor... Read More →

Wednesday March 4, 2015 4:00pm - 5:00pm PST
Windsor/Sandringham

Beginner

4:00pm PST

Ask the Experts: Hands-On Workshop

Ask the Experts
Kellie Boggs, Marketing Strategistt, Bronto Software
Matt Davis, Product Managert, Bronto Software
Mike Gottlieb, Product Managert, Bronto Software
Greg Zakowicz, Marketing Strategist, Bronto Software

Looking for advice on a troublesome campaign? Not quite sure what apps would work best for you? Trying to take your marketing program to the next level? It’s time to ask the experts! Bronto Product Managers Matt Davis and Mike Gottlieb and Marketing Strategists Kellie Boggs and Greg Zakowicz are ready to answer your pressing questions and help you make the most of Bronto’s powerful platform and applications. Stop by and get firsthand advice from these Bronto experts on how to optimize your marketing efforts.

Wednesday March 4, 2015 4:00pm - 5:00pm PST
Alhambra/Escorial

General

5:30pm PST

Transportation Leaves for Evening Event

Wednesday March 4, 2015 5:30pm - 6:00pm PST
Portico in Front of the Lobby

General

6:00pm PST

Night in White

With a drink in hand and your toes in the sand, embrace the fun that is South Beach. After enjoying an array of international dishes, join in some friendly competition. Show off your skills in a game of coconut bowling or glow-in-the-dark cornhole. If you are searching for a more laidback pace, cheer on your favorite racing hermit crab or take in the art of Brazilian dancing.

Wednesday March 4, 2015 6:00pm - 7:30pm PST
Nikki Beach

General

7:30pm PST

Pearl

Take the party up a notch at the exclusive Pearl. Get on the dance floor, jam with Project DJ Slam, and grab a friend for the SloMo booth to capture an amazing last night at Bronto Summit!

Wednesday March 4, 2015 7:30pm - 10:00pm PST
Pearl at South Beach

General

8:00am PST

Breakfast

Thursday March 5, 2015 8:00am - 9:00am PST
Mezzanine

General

8:00am PST

Registration Open

Thursday March 5, 2015 8:00am - 1:00pm PST
Satellite Registration

General

9:00am PST

Keynote: The State of Bronto

Speakers

Chaz Felix

COO, Bronto Software

Chaz joined CEO Joe Colopy, in launching Bronto Software out of Joe's house in 2002. Since then, Chaz has led the company's operations and revenue growth, helping create a rapidly expanding software-as-a-service business employing over 240 people. Headquartered in Durham, N.C., Bronto... Read More →

Thursday March 5, 2015 9:00am - 9:45am PST
Grand Ballroom

9:45am PST

Keynote: What Retailers Need to Know about the Convergence of Content and Commerce

Speakers

Elana Anderson

Senior Vice President of Worldwide Marketing, Demandware

Elana Anderson is senior vice president of worldwide marketing for Demandware, the industry-leading provider of enterprise cloud commerce solutions. Elana joined Demandware from IBM where she was the vice president of strategy and product management of IBM's ExperienceOne software... Read More →

Thursday March 5, 2015 9:45am - 10:30am PST
Grand Ballroom

10:30am PST

Break

Thursday March 5, 2015 10:30am - 10:45am PST
Mezzanine East and West

General

10:45am PST

Don't Drop the Ball: API Downtime Coding Strategies

Don't Drop the Ball: API Downtime Coding Strategies
Matthew Boisjolie, Sideshow Collectibles

Ever wonder what to do with contact data when Bronto is undergoing maintenance? What if there’s an internet outage between your servers and Bronto? It doesn't happen often, but it will happen sooner or later. Don't drop the ball with your data – learn how to retain it and replay your transactions when the servers come back up. Whether you use the API or direct add, you need to anticipate these issues and know what to do with your data when they happen. Lost contacts equal lost revenue. Protect your investment by protecting your data.

Speakers

Matthew Boisjolie

Senior eCommerce Developer, Sideshow Collectibles

Matthew joined Sideshow Collectibles in early 2011 and is currently responsible for their eCommerce System, Bronto Integration, and all other development needs. Formerly a software engineer at Google, Matt brought a fresh new perspective to Sideshow, helping them grow using new technologies... Read More →

Thursday March 5, 2015 10:45am - 11:45am PST
Alhambra/Escorial

Advanced, Developer

10:45am PST

The Real Fun Starts After the Sale: How to Boost Loyalty with Post-Purchase Marketing

The Real Fun Starts After the Sale: How to Boost Loyalty with Post-Purchase Marketing
Greg Zakowicz, Marketing Strategist, Bronto Software

The post-purchase experience can determine whether a customer becomes a loyal and repeat purchaser – maybe even a brand advocate – or simply a one-and-done passerby. Carefully crafting a post-purchase marketing program that fits your brand and your customer’s expectations is critical in reinforcing the customer’s perceived value of what they just purchased. This session examines how to create a post-purchase messaging program that will keep customers buying time and time again. You’ll learn about:
• How to use customer data to enhance your messaging strategy
• The types of messages to include in your series
• How to balance customer messaging during the post-purchase phase
• First-time vs. repeat purchasers and how to differentiate the funnel
• Message timing, key considerations and often overlooked pitfalls to avoid

Speakers

Greg Zakowicz

Marketing Strategist, Bronto Software

Thursday March 5, 2015 10:45am - 11:45am PST
Windsor/Sandringham

Advanced

10:45am PST

Let's Get Personal: Leveraging Behavior and Purchase Data to Drive Results

Let's Get Personal: Leveraging Behavior and Purchase Data to Drive Results
Antony Lea, Head of CRM, NotOnTheHighStreet.com

Known for being the UK's go-to online store for unique and beautiful items, NotOnTheHighStreet leverages customer purchase and behavioural data to craft marketing campaigns as creative as the products they sell. In this presentation, Antony Lea, CRM Manager at NotOnTheHighStreet, will discuss the tactics NOTHS used to personalise their messaging that resulted in a 93% YOY increase in revenue! From a welcome series that produced 48% revenue uplift, to a reengagement campaign that generated a 30% open rate, learn the steps NOTHS took to engage their audience, and start incorporating those tactics into your own plans tomorrow.

Speakers

Antony Lea

Head of CRM, Notonthehighstreet.com

Antony Lea joined NotOnTheHighStreet in May 2012 as Head of CRM and is responsible for designing, implementing and managing the full customer lifecycle. Antony began his career at Alchemetrics, a Database Marketing Agency, where he managed accounts for The Telegraph, EMAP Publishing... Read More →

Thursday March 5, 2015 10:45am - 11:45am PST
Rafael/Michelangelo

Beginner

10:45am PST

Crappy Couponing: Stop Flushing Money Down The Toilet

Crappy Couponing: Stop Flushing Money Down the Toilet
Chris Geiss, Manager of App Development, Bronto Software
Christopher Bosley, Associate eCommerce Marketing Manager, Tervis

Everyone knows that coupons drive revenue, but do you know how much money you are giving away because of them? You spend the time trying to personalize the content of your messages, but do you personalize your promotions? The same customer that just saved 20% on their entire order may have been just as likely to purchase in exchange for free shipping, but you cannot tell without analyzing the data. Learn techniques to drive coupon usage and what metrics to pay attention to while optimizing your programs so you can become efficient and predictable. Plus, hear results and lessons learned from a premium drinkware retailer leveraging coupons both online and in the physical world.

Speakers

Christopher Bosley

Associate eCommerce Marketing Manager, Tervis

Chris is a born and raised Floridian and a graduate of The University of Central Florida’s College of Business Administration. Chris first joined the premium drinkware brand, Tervis, in 2011. His role as eCommerce Marketing Manager includes oversight of email, paid search, shopping... Read More →

Chris Geiss

Director of Commerce Apps, Bronto Software

Thursday March 5, 2015 10:45am - 11:45am PST
Biscayne Ballroom

General

11:45am PST

Birds of a Feather: Networking Lunch

Thursday March 5, 2015 11:45am - 1:00pm PST
Mezzanine

General

1:00pm PST

Conference Concludes

Thursday March 5, 2015 1:00pm - 1:01pm PST
TBA

General