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Find the Perfect Fit: Tricks of the Trade for Responsive Design
Austin Caldwell, Bronto Software

Marketers who want to deliver the right message at the right time now also need to design that message for delivery in the right format. The best way to ensure optimal email experience is to incorporate responsive design. Creating responsive emails can seem overwhelming—designers have to deal with multiple operating systems, browsers, screen sizes, devices and email clients. Since there are no consistent content rendering standards, this exercise ultimately results in finding the lowest common denominator of coding that works across all platforms. Luckily, there are responsive email designs and developer best practices that can help your team avoid the common pitfalls. Learn how to optimize your email campaigns for your mobile audience with these tricks of the trade.