Antony Lea joined NotOnTheHighStreet in May 2012 as Head of CRM and is responsible for designing, implementing and managing the full customer lifecycle. Antony began his career at Alchemetrics, a Database Marketing Agency, where he managed accounts for The Telegraph, EMAP Publishing and Peugeot. He also played a key role in developing a customer-centric CRM strategy at Betfair, the world’s largest betting exchange, before taking on the roles of CRM Product Manager and later Head of CRM for Canadian-based Bodog. Antony also worked in Gibraltar for Coral Interactive before returning to London with NOTHS. Whilst here in Miami, Antony will run the 9th Half Marathon of his own #12in12months challenge to raise money for a 9th charity.