Ashley drives the creative direction for Lighting New York, a fast growing online lighting retailer with over 80 brands. She oversees the company’s marketing strategies, email design and innovative workflow efficiencies. She is also responsible for branding initiatives and vendor relations. During her first year as CMD, Ashley and her top level creative team grew their email program by 50%. Before moving to the CMD position in January, 2014, Ashley was LNY’s lead graphic designer. She has 10 years of experience in the design field.