As Email Marketing Manager, Dana Shirlen is responsible for marketing to the over 1.5 million customers and prospects that have remained loyal to the Adam & Eve brand for over 40 years. Adam & Eve’s email program continues to be one of the company’s largest revenue-generating channels, and the program’s year-over-year growth can be directly attributed to a strong testing strategy, targeted emails and deep segmentation. Prior to Adam & Eve, Dana managed the online and direct marketing programs for national brands such as America Online, Computer Associates, Pflatzgraff and more.